How can I market my paintings?
You have spent many years learning how to paint, and you have a closet full of paintings waiting for the right person to come along and buy it. The problem is, not many people pass by your closet. Here are some tips on how to market and sell your paintings directly, as well as some tips for getting noticed by the galleries who could sell your work for you.
- The first thing to realise is that you are your own billboard. When you are out painting, everyone sees you and what you are doing, and there are lots of people out there who may be interested in buying the finished piece from you. Although you may no like to be disturbed while you are painting, there is a solution - promote yourself on the clothes you are wearing! There are several places where you can get t-shirts, jackets, buttons, caps and other apparel printed with your details, so that potential customers can take notes and contact you later. Our favorite supplier for plein air painting apparel is Plein Air Wear.
- Another way to get noticed is to enter local art competitions and plein air events. You may have to start small and work your way up, but the more people see your name and your artwork the better. Gallery owners often attend these events and are open to taking on new artists when they need to fill a gap.
- Enter competitions in magazines such as International Artist and Artist’s Magazine. If your painting wins a prize and is printed in the magazines, more gallery owners and potential customers will get to see it.
- Join a plein air painting organization, either local or national, and attend the meetings and paintouts. These groups often have sales events such as art exhibitions and outdoor markets where you can sell directly to customers. Sometimes you have to donate a percentage of the sale to the organization, but it is often worth it for the exposure.